July 2017


How To Start With Digital Marketing For Your Singapore-Based Brand?

More than 80% of Singaporeans have direct access to fast internet. This clearly indicates the possible results you can expect with online marketing. If you are a Singapore-based brand, it is important that you plan your digital strategies with the right ideas. Below are some of the quick pointers for help.

Understand your customers

Singapore has population of 5.26 million people. Obviously, your marketing efforts cannot target everyone. You have to understand your audience by using the right figures and numbers. If your audience segment is large enough, you can further divide them into sections, based on priority.

Hire an agency

When it comes to digital marketing Singapore, most brands like to hire an experienced agency for the job. This is the best way to ensure professionalism in the entire approach. A good marketing firm can do the initial research for your brand, so that the right strategies and channels can be selected for promotions. By offering an advance quote with essential inclusions, they can also help in minimizing the costs.

Revaluate your website

A good website is the foundation of a solid marketing plan. Before you can think of other things, start with a website audit. Check if your website needs an update, especially with regards to design and functionalities. You can talk to the marketing agency, as they often have the expertise to offer inputs on the matter.

Focus on SEO

Search engine marketing remains one of the best ways to promote a brand. This doesn’t require any investment, except the basic cost of hiring a marketing agency. Also, around 90% people use Google as their primary search engine, so it’s easy to understand the possible gains from SEO in particular. When used rightly with other marketing strategies, the results can be amazing.

Find ways to use the social

Facebook is the most used social site among Singaporeans, followed by YouTube, WhatsApp, Google Plus, LinkedIn, and Instagram. You have to find the ways to engage your customers on these platforms. Keep in mind that these platforms are pretty flexible, so don’t just focus on ads alone. You have to create content that makes an impact, besides commenting, replying and liking on posts. The audience must understand that they are talking to a brand and not a robot.

With a little more effort, promoting your website shouldn’t be a hard thing at all. Start planning your campaign right now!


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The Top Smartphones Ruling The Australian Markets

With the constant up-gradation of the smartphones, sometimes it becomes difficult for the mobile users of this generation to go with the flow. Still, there are a few brands creating standard handsets with all the potential features that the users mainly look forward to. Whether they purchase the smartphones online from reputed e-stores such as Mobile Mob in Australia or from any retail store- the mobile phone users always check the required features they want to have in their smartphone. Besides, they have their own choice of selecting the OS. They have options for the iOS, Android, Windows, and Blackberry.

In this article, we will focus on some of the top smartphones ruling the Australian markets

Samsung Galaxy S8 and S8+

One of the most sophisticated and expensive ranges of Samsung- the Galaxy S8 and S8+ are loved by the mobile users looking forward to expensive devices ensuring the best user-experience. Though the personal assistant and the fingerprint scanner are not appreciated by many, still these phones are some of the best built of Samsung.

The super smartphone ensuring high-end daily duties the Galaxy S8 and S8+ boast on their extreme cameras, chosen among the best listed camera phones of this generation so far. The Infinity Screen also impresses users for its state-of-art qualities. The phones also have a layered Biometric security scanner which is an additional feature appreciated by many.

iPhone 7 and iPhone 7 Plus

Another set of masterpiece from the house of Apple- the iPhone 7 and 7 Plus are ruling the Aussie markets for its one-stop features and the brand name above all. Users are fascinated by the large screen, incredible camera, and the waterproof feature. The jade black phones have one discrepancy and that is the “No headphone jack” option. Users are happy using the ear buds the box provides with a 3.5 adapter. But this flaw of the latest iPhone generation has been hovered by the amazing iOS software and the snappy performance.

Google Pixel and Pixel XL

Another world class twin of smartphones ruling the Australian markets like the rest of the world for its amazing integration of the hardware and software, amazing camera, great battery life and the zippy performance. But the phones are not water resistant design is not that chic and a little bit too pricey.

Along with these smartphones, LG G6 and the OppoR9 models are highly acclaimed across Australia.

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