More than 80% of Singaporeans have direct access to fast internet. This clearly indicates the possible results you can expect with online marketing. If you are a Singapore-based brand, it is important that you plan your digital strategies with the right ideas. Below are some of the quick pointers for help.
Understand your customers
Singapore has population of 5.26 million people. Obviously, your marketing efforts cannot target everyone. You have to understand your audience by using the right figures and numbers. If your audience segment is large enough, you can further divide them into sections, based on priority.
Hire an agency
When it comes to digital marketing Singapore, most brands like to hire an experienced agency for the job. This is the best way to ensure professionalism in the entire approach. A good marketing firm can do the initial research for your brand, so that the right strategies and channels can be selected for promotions. By offering an advance quote with essential inclusions, they can also help in minimizing the costs.
Revaluate your website
A good website is the foundation of a solid marketing plan. Before you can think of other things, start with a website audit. Check if your website needs an update, especially with regards to design and functionalities. You can talk to the marketing agency, as they often have the expertise to offer inputs on the matter.
Focus on SEO
Search engine marketing remains one of the best ways to promote a brand. This doesn’t require any investment, except the basic cost of hiring a marketing agency. Also, around 90% people use Google as their primary search engine, so it’s easy to understand the possible gains from SEO in particular. When used rightly with other marketing strategies, the results can be amazing.
Find ways to use the social
Facebook is the most used social site among Singaporeans, followed by YouTube, WhatsApp, Google Plus, LinkedIn, and Instagram. You have to find the ways to engage your customers on these platforms. Keep in mind that these platforms are pretty flexible, so don’t just focus on ads alone. You have to create content that makes an impact, besides commenting, replying and liking on posts. The audience must understand that they are talking to a brand and not a robot.
With a little more effort, promoting your website shouldn’t be a hard thing at all. Start planning your campaign right now!