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Evan Pip

Technology

How Smart Cities Solutions Work for your Specific Needs

by Evan Pip on

Wisx has been popular for providing end to end smart cities solutions Singapore suitable for your specific needs. They would ensure that you get the best services through their experienced and expertise in providing livable environment for the people. They would enable remote monitoring of different aspect of the environment on a single platform.

The reliable IoT solutions cover various aspects of the customer’s technology cycle across different verticals. They would offer various value propositions that have been optimized for benefiting their operations and business. They would offer end to end IoT solutions and products inclusive of sensor interface units, cloud based IoT platform, smart communications gateways, and more.

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Technology

Why Media One is the most trusted design agency in Singapore?

by Evan Pip on

It’s the years of expertise and rigorous research that have allowed Media One to be counted amongst the elite design agencies Singapore. From online marketing to high-end branding, the company has established a place of its own by showing their one-stop performance.

The agency is owned by experienced marketing professionals and they have strategically hired the talented professionals for enhancing the quality of their performance. The design agency aims to design not only the advertising but also the technical requirements that include the engineering and website architecture services required for improved online visibility. Your collaboration with Media One is essential for state-of-art branding.

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Featured

Information Technology Forum For Entrepreneurs

by Evan Pip on

Many small businesses previously run on a small scale are now global because of application of smarter computer technologies. These enterprises were based on sound business ideas, but their businesses were running on a small scale. By integrating their business delivery system with smarter use of latest computer technologies, they have made big.

You are a successful businessman running your business in your local territory. Now, if you use faster and efficient Web 2.0 computer technologies, you can easily deliver your products or services globally. It is not that difficult.

Today, you may be a budding entrepreneur with a promising business theme. You should think on newer and smarter ways of integrating your promising business idea with latest computer technologies of today. Today, in a good information technology forum, you have all the resources and information that you need to develop your own tailor-made computer application. Today, globalization and computer technology can make your business grow very big.

You need to explore ways of marketing your business products and services making most of latest computer technologies. You should explore your own customized ways of using fast, interactive Web 2.0 computer technologies such as Really Simple Syndication (RSS). Really Simple Syndication is an easy way to distribute a list of headlines, update notices, and web-based contents to a wide audience. It can make your communication system very fast. Webcasting using tools such as Elluminate and Instant Presenter is yet another promising option. These are only some of the latest in computer technologies that you should seriously consider for your own customized plan. Your tech help expert in a competent information technology forum may help you working on it.

By seeking assistance from your offshore computer support provider, you can operate a very successful global business staying right at your home state. Your offshore computer support provider will help you market your bright business idea. Such computer support services run 24/7. They have the resources in terms of skilled manpower and sophisticated technologies to work for your business interest. You benefit from specialization. It is a win-win situation for all. You stay focused on your core business skill while trained manpower overseas takes care of delivering your business plan. This is very much happening today.

Working in association with your offshore computer support provider will make you thrive from globalization. You will deliver your business solutions 24/7 to global customers without having to manage physical infrastructure for it. This will dramatically reduce your cost. You will have access to big prospective market that will benefit from your business product.

Online information technology forum can be your one source where you will constantly find fresh chunk of new computer technology related ideas.

You too can now make your small business grow global. A good technical support plan that draws upon sound information technology strategies can give you many times more business revenue. Your net profit will be phenomenal.

If you are more interested in serving community than just making money, you can make a powerful contribution to society by delivering your products and services in a more cost-efficient manner through internet. Today, there are many social entrepreneurs who use computer technology exactly for this.

In your pursuit of crafting a business strategy for competitive advantage, computer technology today plays a key role. Avail best computer technology solutions that address your business needs with clarity and precision.

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Technology

Need for the Best Web Design Agency for Conversion Rate Optimization

by Evan Pip on

When it comes to Conversion Rate Optimization, you should rest assured that hiring the right web design agency that handles your specific needs and requirements would be the best bet. However, choosing the right web design agency that would help you understand the needs of the people based on data-driven tests would not be an easy task. There would be several companies available online that would help you make the most of the services offered by the online realm. Therefore, you should be able to handle your specific needs and requirements by choosing the right company in the region.

The best in the business web design agency would help you with CRO needs in the right manner. They would gather the data from the market and apply accordingly to enhance the user-experience of your website. They would optimize the website along with landing page experience for the visitor in the best manner possible. There would be several options made available online for all kinds of services. Therefore, you should not be complacent in your choice of web design agency to get the desired results without hampering your budget. The web design agency should help you make the targeted audience take actions that you require.

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Software

Adapting to Google’s Algorithm Updates

by Evan Pip on

If you are like many agency owners, you spend a disproportionate amount of time sifting through any available information on Google’s most recent algorithm updates, looking to gain an edge for clients. Although there is always the possibility that a future update will require fundamental changes to your SEO strategy, that simply has not been the reality in the recent past. If we were to compare algorithm updates to earthquakes, the last earthquake was in November of 2013. Google’s Penguin 2.1 update changed the entire search marketing landscape in a very fundamental way. Prior to that update, Google did little to differentiate between low- and high-quality backlinks and very little regarding over-anchoring on money keywords. Setting aside the Penguin 2.1 update, every other update in the intervening six years has been incremental and completely in alignment with Google’s goal of providing relevant search results for users of their search engine. In this article, we will review three timeless strategies that can be used now and in the future no matter what Google throws at you.

Strategy 1: Make Understanding Searcher Intent a Priority

Properly understanding searcher intent is a springboard that will propel your client’s SEO campaign to the next level. As mentioned above, Google has dropped dozens of larger named updates such as the Penguin, Panda, Hummingbird, and Medic updates. Google also makes hundreds of smaller, unnamed updates each year. Harnessing searcher intent will help your clients adapt to every one of these changes in a slightly different way. For example, Panda focuses on content quality, which is extremely relevant to searcher intent.

Searcher intent is expressed via keyword searches. We recommend that you optimize for both voice and keyboard searches.

  • Voice search: The primary characteristic of voice search is its conversational phrase structure. Users ask Siri, Alexa, and Google Home devices questions such as “Is there a pizzeria open now?” or “Find a pizza shop near me.” Create an FAQ page that answers common questions that occurred during voice search and write blog posts to address more intricate questions. We also advise you to answer questions where appropriate on your products and services pages.
  • Keyboard search: Although searchers are typically looking for the same things in voice and keyboard search, they input them quite differently. Keyboard searchers tend to type in terse phrases such as “Pizzeria Columbus” or “Columbus Pizzeria.” Understanding which phrases your potential customers type in to find your client’s business is relatively easy for most agency owners as they may already have an AdWords account opened up for their client, which is a treasure trove of data. If you do not have an AdWords account you can still use other tools such as ahrefs.com, semrush.com, or simply jump into Google Search Console to find phrases that people typed in to reach your client’s website.

We also advise that you interview your client to understand their ideal customer. It is extremely likely that your client understands the needs, fears, hopes, and challenges faced by their clients. More importantly, understand what their ideal client looks like and what characteristics they possess. With this in tow, it is time to create content that will lead these ideal clients to your door.

Strategy 2: Content Creation to Attract Ideal Customers

The first step you need to follow when creating content for your client or your customer is to put together a great editorial calendar. This editorial calendar will consist of the problems identified during your interview with your client. Now it’s time to write your first post. The most powerful piece of advice we can give you is to go into an unbelievable amount of detail to help solve a difficult problem faced by your client’s potential customers. Many blog posts simply provide a cursory overview of the problem and then advise you to call the company for a real solution. That level of quality is no longer sufficient as blog posts that were formerly 500 words or less in length are now routinely 2,000 to 3,000 words in length. This added heft allows you to provide step by step instructions that explain to the reader exactly how to solve their problem. Some of your clients may express concern that we are giving away the milk for free. Explain to your client any business lost as a result of providing free information will be more than made up for in an increased number of website visitors and building trust with an audience that now views your content as genuinely helpful. Those readers will be more likely to read additional posts from your client’s blog, which will create a virtuous cycle, increasing the critical mass needed for you to achieve lasting digital marketing success for your valued client.

Strategy 3: Machine Learning

By now it is clear that lurching from strategy to strategy in the face of routine algorithm updates is ineffective. If you are like us, you’re probably asking what about RankBrain?  Does the same go for Google’s machine learning entity? Quite simply, the answer is yes. The goal of Google’s RankBrain is identical to that of Google’s various algorithm updates, which is to provide high-quality search results that are relevant to users. Although the mission is fundamentally the same, how you would optimize to accommodate for the presence of RankBrain is a bit different. Below we listed three things you can do for each of your client’s campaigns to accommodate RankBrain.

  • Keyword research: Incorporate medium-tail keywords into your blog post, client products and services pages, and page-level metadata. RankBrain likes longer keyword phrases as their higher level of specificity leads to higher conversion rates and gives RankBrain a bit more to go on. Going past three- to four-word phrases would undoubtedly further help RankBrain; however, that increase level return would be more than offset by the significantly lower search volume of long-tail keywords.
  • Link building: Many agency owners confine themselves to technical SEO and content marketing. For less competitive clients, this may do the trick; however, for your more competitive campaigns, we strongly recommend that you begin a link building campaign to give them the edge over their competition. Many agency owners understand links are viewed as votes by Google. Meaning, links to your client’s blog post are viewed as indicators that the content was useful to users, and links to the homepage as well as products and services pages are votes for the relevancy and quality of the services provided by your client. The reason many agency owners don’t do link building is that they do not have the relationships needed or the time required to commit to a quality link building campaign. If that is the case, we highly recommend that you engage with a white label SEO  service to provide an adequate inventory of high-quality link building partnerships for your clients
  • Content quality: As mentioned above, it is absolutely critical to create high-quality long-form content that will engage its readership as this will lead to increased time on page. Google views increased time spent reading a blog post as an indicator that the blog post is useful and therefore deserving of increased prominence in Google search results.

We hope you learned at least one new thing reading this post. We further hope that you implement all three tips as it is our conviction your campaign results will be positively impacted if you do so. Thank you for taking the time to improve the search results of your clients. We wish you the best now and in the future.

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms, and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.

Utilize various Metrics for linkbuilding, including DA, Page Authority (PA), and Trust Flow, to evaluate link-building efforts and enhance the credibility and visibility of websites.

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Seo

How is Schema Markup Important for SEO?

by Evan Pip on

Schema markup or structured data or microdata helps in describing your content to the search engines in such a manner that they can understand it. This is possible by bringing together pieces of code to HTML that entails predefined tags that search engines understand. When it comes to structured data, it is a set of tags added in your HTML code. They are invisible to the users but are readable by search engines when it comes to crawling your pages. Structured data can either be in the form of microdata or json-ld. Find best seo expert Singapore to look after such aspects.

Structured data is essential for SEO as it will come in handy when dealing with ranking algorithm in the imminent years. So, apart from making the most of the advantages, you can also prep up for future SEO. Secondly, structured data glorifies the presence of your website on SERP with rich snippets. In other words, your entry on Google search results would be attract more users and be more informative for them that will further lead to better CTR and increase your traffic as well. Thirdly, schemas are amazing when it comes to local SEO. When it comes to structured data, it gives search engine more info about local business like address and contact details.

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Technology

Benefits and drawbacks of Choosing an Internet Marketing Agency

by Evan Pip on

There are lots of internet marketing agencies that provide online help and Search engine optimization packages by which business proprietors can setup their very own website or optimize a current website. As with other services, choosing an internet marketing agency has benefits and drawbacks. Listed here are a couple of considerations to learn about if you choose that you need to delegate and hire a company to optimize your site.

Pros of Choosing an Internet Marketing Agency

You will find three benefits of choosing outsourcing your projects. The very first advantage is you can obtain the work accomplished for you inside a short time. The 2nd advantage is that you don’t need to spend in-house sources on doing the chosen work hence you will get other work done simultaneously. The 3rd advantage is the fact that outsourcing for an internet marketing agency is economical.

Cons of Choosing an Internet Marketing Agency

The only real drawback to choosing an internet marketing agency is you cannot begin to see the work being carried out before you. However, because most agencies maintain their clients informed and provide weekly reports, clients could make changes anytime and inform the company when they want changes or revisions to make.

Packages Provided by Internet Marketing Agencies

Most agencies usually offer 3 Search engine optimization packages that could include Search engine optimization report packages, Search engine optimization initial work packages and Search engine optimization ongoing work packages. By choosing Search engine optimization reports you are able to understand your website’s strengths, flaws and you may also understand something more important regarding your competitor’s website. By choosing a preliminary work package like a 4 month package, you will get your website enhanced based on your company needs. By choosing the continuing work packages, you will get ongoing help or follow-up help after your site continues to be enhanced. Remember, you might be offered Search engine optimization packages which have various and at occasions confusing names nevertheless the key options that come with the packages on offer by agencies are as in the above list.

Conclusion

If you wish to go for an internet marketing agency then you need to think about two important questions. The initial question is exactly what Search engine optimization services do you want and also the second real question is just how much isn’t it time to invest? Remember, even though some companies offer cheap packages, in the finish during the day quality speaks by itself hence always choose a company who either has client testimonials online or who are able to recommend previous clients who’ve been pleased with the agency’s work.

If you were searching for sem services in singapore, you should look no further than Media One Marketing. The agency has everything to offer for your specific online recognition needs and requirements without burning a significant hole in your pocket.

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Technology

Evaluate The Dos and Don’ts of Selecting WordPress Theme

by Evan Pip on

Today, WordPress platform is chosen to build a website? Why? Some good and great reasons are –

  • Ease of use
  • SEO friendly
  • Open source and free
  • Lots of themes
  • Readymade plugin options
  • Vast community
  • Responsive layout
  • Total website control
  • Ideal blogging platform
  • Secure

Now, the first thing for you will be to determine a theme for your web design. What’s a theme? Theme is templates and stylesheet collection that defines the look and appearance of your site. It offers your website total front end styling

More than ten thousand WordPress themes are available but can take days to sift through all of them. So, how will you narrow it down and identify an ideal one to build a website. Below are some dos and don’ts that can help to select WP theme with ease.

Dos

Make a wanted feature list

Prepare a features list according to your business goal, so that you have an exact idea of the most necessary elements to be included in making your site. It can help find proper theme as well as save plenty of time.

Opt for responsive theme

Responsive theme empowers you to create a website that is mobile friendly and works on every other kind of device.

Strive for simplicity

Simplicity means no compromise on usability and ease. Complicate theme can be visually appealing but it can alienate visitors.

Choose right color

Visuals matter more than text, so choose right color theme. Opt for colors that increase brand recognition. Match color theme with logo colors, it will make the site engaging. Prefer light colors instead of dark shades.

Choose multilingual supportive theme

Several WP themes are not in English language or you may need to create website in regional language or your global business needs multilingual site. Many reasons are there to choose a multilingual supportive theme.

Go for SEO friendly theme

SEO is crucial for website success of search engines and simultaneously for business marketing. An SEO friendly theme will help to enhance site ranking on search engine.

Thoroughly test the theme

Before applying it, test the preferred theme. It gives an idea if it is easy to navigate, load on every browser and device speedily as well as can it be easily customized and edited.

Don’ts

Choose bloated theme

Bloated theme means too many features. In theory, feature rich theme sounds great but it can impact website performance. Restrain from installing each and every cool feature – for example, gaming or music player is an alluring feature but can lessen site performance as well as compromise on security.

Opt for hard to read fonts

If fonts are unreadable then visitors instantly leave the site, so choose theme with simple, classy and readable fonts.

WP is the way to go but finalize a theme wisely!

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Technology

Digital Marketing Like A Subset Of Economic Development Strategies

by Evan Pip on

Some point that it’s wise to pay attention to when thinking about developing and refining top level business development strategies is the fact that…

Best affiliate training program is a form of advertising that allows bloggers—whether they have a small or large following—to earn commissions by promoting other businesses. You can set up an account with bloggers or companies that offer these services and start earning money immediately!

… The Combination From The Digital Marketing Activities Into Those Of The Very Best Level Business Development Plans Are Crucial For Achievement With Any Tactical Activities…

Yes, it is fairly simple for organisations to become getting involved in daily social networking or online online marketing activities happening every day as well as for these activities to become proven to become getting little [in some instances none whatsoever] impact on key marketing parameters for example…

>>> Marketing Funnel Interaction

>>> Prospecting

>>> Target Marketing

They are however a couple of of this which we say is business fundamentals and just how these key business imperatives dovetail in to the core online marketing activities are essentially vital that you the organisation’s overall marketing activities effectiveness.

When the situation exists in which the top level business strategies haven’t been clearly defined and you will find significant internet marketing activities [when it comes to social networking interaction, compensated advertising and article marketing and publication for internet search engine marketing purposes] then your conclusion might be attracted that as a result there’s no real foundation which to base the digital marketing activities.

Within the cases when the company has had the steps to build up and also to base their activities on foundational marketing planning then during these conditions – diets may be used to function as a basis which to base the digital marketing internet search engine and social networking activities upon.

Primary point being – We Can’t Your Investment Marketing inside the “Digital Marketing” phrase. Because of so many day to day activities that may be performed for example…

micro blogging

e-mail marketing

blogging

guiding prospects through specific marketing funnels

marketing with video

keyword analysis

… increasingly more the greater in the organisation that ‘over the internet’ marketing is visited then your great effect is going to be seen when it comes to service / product awareness rise in brand equity which culminate in revenue generation.

Because of so many digital marketing tools available the digital marketing professional could make use for customer interaction, brand development and service / product promotion along with the ‘noise level apparently growing every week,

the situation for elevated concentrate on the integration of digital marketing with core business development planning should be highlighted.

Using this a step further by factoring in internet search engine and social internet marketing in the proper business phase will be sure that the internet marketing implementation serves the organization to maximum effect.

The best in business marketing singapore company would spend a significant length of time serving their clients. They would look forward to providing the clients with a local search marketing campaign experience by delivering a proven track record of success.

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Technology

how to make calls through regular lines using VoIP

by Evan Pip on

You can make calls through regular line using VoIP gateways and vice versa. When you make a call from the traditional telephone system, the gateway will translate the multiplexed voice or audio into a packetized voice sample. This voice sample available in packets is attached to the Internet Protocol packets and they are then transmitted.

You can rely on Singtel for choosing the best IP phone Singapore. We have been offering our services for a long time and assure you the best pricing for our services as well as our support. You can let our technicians assess your requirements and then give the suitable recommendation.

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