If you’re seeking to improve your sales performance, then you’ll want to check out these 3 best sales books that have helped our business grow. Whether you’re a seasoned sales pro or just starting out, these books are packed with valuable insights and strategies that can help you boost your sales and achieve success.
SaaS Sales for Startup Founders by Steli Efti
This book is an absolute must-read for anyone looking to sell SaaS products, especially if you’re not a “salesy” person. Steli Efti does an amazing job of breaking down the basics of SaaS sales and providing concrete advice on how to start getting paying customers for your startup. He covers everything from validating your idea and finding the right customers to optimizing demos and trials and increasing customer lifetime value. We particularly appreciated the examples and templates for emails and calls, which were super helpful in getting our sales process up and running.
From 0 to 1,000 Customers & Beyond by Hiten Shah and Steli Efti
This short but powerful book from Hiten Shah and Steli Efti is a step-by-step guide to customer acquisition, teaching you how to grow your B2B startup from 0 to 1,000+ customers. It’s divided into 4 milestones – 10 customers, 100 customers, 1,000 customers, and 10,000 customers – and covers everything from hiring and paying sales reps to finding the right customer acquisition channels. We found this book especially useful for understanding how to scale our business and knowing when to start building processes and hiring certain roles.
The 2020 Startup Sales Playbook by The Sales Development Conference
This comprehensive sales playbook from The Sales Development Conference covers everything you need to know about sales development, from the basics of lead generation to advanced prospecting techniques and sales automation. It’s packed with actionable tips and case studies from successful startups and SaaS companies, and we found it incredibly useful for getting our sales process up and running. One thing we particularly appreciated about this book is the focus on sales development, which is often overlooked in favor of more traditional sales strategies.
Now, you might be wondering how to keep track of all the valuable information and contacts you’ll be learning about from these sales books. That’s where data product from Reply comes in. This tool is designed to help you source data more easily and efficiently, with 80 million contacts and advanced search filters to help you build laser-focused prospect lists. So if you’re looking to improve your sales strategy and grow your business, be sure to check out the Reply and these top 3 sales books.